Media Labs is dedicated to driving a collaborative culture of innovation across all of NBCUniversal. We are leading the way with fresh ideas to ignite the future of media and storytelling and are committed to partnering with Comcast, startups, research and academic groups, content creators and brands to further innovation at NBCUniversal.
Media Labs is at the forefront of engaging emerging technologies for NBCUniversal. Here is a glimpse of some of the consumer technologies that we think are critical to our company and industry.
One of the new ways to consume NBCUniversal content is through Augmented, Virtual, and Mixed/ Merged Reality. Media Labs continues to experiment with immersive devices and serves as subject matter experts across NBCUniversal and Comcast by assisting with the adaptation of this technology.
Proximity technologies, like BLE beacons and Wi-Fi technology, offer enormous potential to NBCUniversal’s theme park business. Media Labs has been working with the Parks Team to adopt these new technologies to make our Theme Parks smarter and enhance the guest experience.
Rapid advances in Artificial Intelligence (AI) and Machine Learning are changing the way content is created and consumed. These technologies are creating opportunities that allow us to produce intelligence content with real-time video analysis, machine curated and greater personalization.
With the rise of natural user interfaces and virtual assistants in 2016, AI will have an even greater impact on the media business in 2020. Media Labs plans to continue working with AI agents in the coming years by developing integrated content experiences and personalizing content curation.
As the demand for mobile video consumption grows, it is imperative to explore ways to deliver high quality content more efficiently and at a lower cost. Media Labs is testing solutions that offer efficient delivery of live content to mobile devices, producing savings to both consumers as well as NBCUniversal.
Cars are becoming another distribution platform in which consumers will be able to access NBCUniversal content. In-car experiences can include player integration, the delivery of audio friendly content, enabling NBCUniversal Mobile sites for CarPlay and Android, conversational interfaces, video, etc.
LTE Multicast is a mechanism to distribute the same content to many users and addresses the rising costs of content delivery networks and synchronization of live broadcast with OTT streams. The evolution of LTE in the long term, takes it beyond mobile as a solution for next-generation terrestrial TV.
Strengthening a culture of innovation
Media Labs works in close collaboration with our NBCUniversal portfolio of brands to strengthen the culture of innovation throughout the company and build out various POCs where appropriate. Pictured below are just some of the brands we work closely with.
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