Media Labs is dedicated to driving a collaborative culture of innovation across all of NBCUniversal. We are leading the way with fresh ideas to ignite the future of media and storytelling and are committed to partnering with Comcast, startups, research and academic groups, content creators and brands to further innovation at NBCUniversal.
Media Labs is at the forefront of engaging emerging technologies for NBCUniversal. Here is a glimpse of some of the consumer technologies that we think are critical to our company and industry.
One of the new ways to consume NBCUniversal content is through Augmented, Virtual, and Mixed/ Merged Reality. Media Labs continues to experiment with immersive devices and serves as subject matter experts across NBCUniversal and Comcast by assisting with the adaptation of this technology.
Proximity technologies, like BLE beacons and Wi-Fi technology, offer enormous potential to NBCUniversal’s theme park business. Media Labs has been working with the Parks Team to adopt these new technologies to make our Theme Parks smarter and enhance the guest experience.
Rapid advances in Artificial Intelligence (AI) and Machine Learning are changing the way content is created and consumed. These technologies are creating opportunities that allow us to produce intelligence content with real-time video analysis, machine curated and greater personalization.
With the rise of natural user interfaces and virtual assistants in 2016, AI will have an even greater impact on the media business in 2020. Media Labs plans to continue working with AI agents in the coming years by developing integrated content experiences and personalizing content curation.
As the demand for mobile video consumption grows, it is imperative to explore ways to deliver high quality content more efficiently and at a lower cost. Media Labs is testing solutions that offer efficient delivery of live content to mobile devices, producing savings to both consumers as well as NBCUniversal.
From new distribution channels on consumer-facing platforms to backend data collection that enhances content consumption experiences, Media Labs explores and leverages connected life technologies to offer new opportunities. Cars are becoming another distribution platform in which consumers will be able to access NBCUniversal content.
Our work is centered around enabling consumers to access NBCUniversal content from within NBCUniversal digital properties on any device, and in any context (while exercising, driving, etc.), and transition from device-to-device, seamlessly.
Blockchain is getting lot of attention and hype. As an underlying technology, it has a potential to be the next disruptive force, especially for the media industry – enabling new business opportunities and greater efficiencies. Examples include new pricing options for paid content, guaranteed attribution, automated royalty and revenue distribution, and new types of interactions to build engagement and loyalty. Media Labs is exploring how blockchain can impact NBCU businesses and leverage the technology to create new opportunities.
Strengthening a culture of innovation
Media Labs works in close collaboration with our NBCUniversal portfolio of brands to strengthen the culture of innovation throughout the company and build out various POCs where appropriate. Pictured below are just some of the brands we work closely with.
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